Once again, any work outside of the scope of work as defined by our standard Admission Cycle strategies will be done for a fee. Strategies for an admission cycle include work for all populations—encompassing Fall and Spring first-year and transfer undergraduate students. Stages of the cycle begin with High School inquiry at the sophomore through junior level, application generation targeting domestic and international high school seniors, yield for admitted students, and anti-melt from May 1 through the summer (or fall for Spring starts). All cycles consist of email sequences, social campaigns, events (in-person and virtual), how-to videos, video spotlights, blog posts, print materials for the Enrollment Management teams, and management of third-party engagement platforms (YouVisit, Scoir, etc.).
School and college specific content is included in all phases of the cycle.
Scope of work includes:
- Viewbook – all schools included
- Blog spotlights (one per school)
- Video spotlights (one per school)
- Emails:
- Inquiry (2 x Sophomore/Junior: Choose What to Study)
- App Gen (4 x Academic Experience, Outcomes, Experiential Learning, Advantages of School)
- Yield (5 x Faculty & Staff, Dean’s Message, Career Success, Resources, What to Expect)
- Anti-Melt (3 x Welcome, Registration Overview, Next Steps)
- Events:
- Preview the U (2 in-person)
- All About the U Academics (1 virtual)
- Future Cane Day (3 in-person)
- Cane Academics (1 virtual)
- School/College contact information for tours given on daily visit confirmation page
- Personalized Applicant Portal Content
